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Lean Management - From the concept to the business excellence

Under the auspices of Ministry of Economy, Labour and Entrepreneurship, the Lean Management Initiative will this year organise at the Split University the seminar "Lean Management - From the concept to the business excellence". The seminar will take place on June 9th 2011, at the Faculty of Electro-technics, Mechanical and Naval Architecture (FESB). Detailed information on the seminar you can download here.

the international seminar is result of cooperation between Zagreb and Split Universities on the common programmes for transfer of knowledge and experience on Lean Management from the world leading scientific institutions to Croatian organizations and institutions. The programme is continuation of the earlier joint seminars on the Lean Management organised in Zagreb at the Mechanical Engineering and naval Architecture Faculty (FSB). The aim of this, as well as the previous seminars, is to contribute to speedy and effective adoption of a set of Lean Management tools and techniques, for better answers to challenges of globalisation and EU accession.

This year's Split seminar provides unique opportunity for managers and experts in our shipbuilding cluster to learn about: latest achievements in applying the Lean concept in Germany, both in small companies and in the functions for development and preparation, Japanese model of simultaneous improving of the production and employee knowledge, Croatian results in implementing Lean in businesses and the methodology for staff education for implementation of Lean in the Universities in Split and Zagreb.

The seminar is important since it shows transition from the traditional managerial school, based on forecasting the market requirements, to the contemporary managerial school based on the real needs of the customer – the customer requirements. The transition is necessary because the essence of doing business on the global market changed. It is not more possible to stay competitive in that market without applying the principles of the contemporary school Lean Management. Governments of many countries recognised this, especially the governments of the more developed countries like USA, Japan and Germany. They are making and continue to make great efforts to apply Lean in all segments of the society, public and private sectors. They stop overflowing of inefficiency between the sectors and within a sector. They emphasize application of Lean in clusters, also including the shipbuilding clusters. They promote spreading of application of Lean in public bodies' local and regional self-management, educational and research institutions, business and trading associations, financial institutions and even the media. They support implementation of Lean in organizations of small and medium sizes.

The seminar emphasizes that during a recession implementation of Lean is of vital importance for any organisation. Someone will always ask is it appropriate to start implementing Lean during recession, although it is more than obvious that the Lean transformation is needed during a recession and it happens by itself. During the recession, people satisfy their needs only when they really want it and this fundamentally changes their behaviour in the market: the supplier must "react to a specific requirement from the customer". Creating demand by large advertising campaigns does not produce and cannot produce the result and the suppliers are forced to reduce their stocks and operating capital. Thus the companies apply the Lean transformation regardless of do they use that term in the process or not. They can build their own survival only on increased efficiency. They do not have time to make experiments with new processes, technologies and machines. Only way to "stay in the game" is to maximise usage of the existing resources. This is the moment when all employees can be included in the continuous improvement in all steps, without large investments and high technology. And exactly this, the continuous improvement or Kaizen daily use all successful Lean organizations world-wide. During recession the organizations must change, since no other option exists. The organizations that tend to change and which have sufficient knowledge to implement the Lean transformation emerge from the crisis earlier and stronger. If opposite, the organizations will, as the rule, completely disappear. For that reason, one must be Lean, even if one does not want to use the term.  

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